Doves SEO Specialism

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Search engines like aged domains, and give them more authority over newer sites. The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query.

One important aspect is content

The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers. The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Statistics change over time, as they include numbers relevant to a particular period. The long tail variety specifies what the user is looking for and what their intention is.

Increase Organic Traffic by the manipulation of link bait

Directory Submission is important to Search Engine Optimization, especially for younger websites that don't have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don't forget those directories. You can hire PHP developers reasonably quickly, and you can be sure that if at some point you require additional PHP development, the resources will be there. Google displays featured snippets in search when they believe this format will help people more easily discover what they're seeking, both from the description and when they click on the link to read the page itself. How to fix Google penalties. After crawling the content, the Spider stores a particular page in a database. Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand.

Great ideas about keyword stuffing to share with your colleagues

Gaz Hall, a Freelance SEO Consultant, commented: "Be honest with yourself; if you spare their feelings, remember that the general public won't always be as kind." If you have plans to be in business for more than five years, you need to invest in SEO. You likely won't see an immediate impact, but it has the potential to be the best return on investment for your business. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. The fastest-growing area of social media networking involves posting videos, especially on YouTube. Topics can be anything, including art, business, academia, literature, people, medicine, music, science, and sports, among others.

The truth about link building

Analytics, website optimization, and the more technical aspects are governed by the cogent side - the head. A great example that I like to point people to is Restaurant Beverley. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. In the search engines' algorithmic analysis, these websites aren't offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. Finally, the content on your website can do a great deal to bolster your search engine rankings.

Use your meta-tags

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Self-educated. The search engine optimization (SEO) world has undergone some big changes in the last few years-the biggest being coming in the form of Google's heightened push towards strong user experiences. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines.